At Desert Trip, for instance, I was impressed that there was minimal congestion, despite the unique nature of that massive event: a single stage, on which all attendees were focused. Wristband technology can also assist traffic flow once inside the venue. Metrics relating to time of entry help organizers plan for issues like traffic and food consumption. Ensuring that one ticket purchaser equates to one attendee is part of the goal of ticket technology, other goals include data collection. Now festival attendees can come early to see a breaking band, leave the grounds for a pool party off-site and return later. I have been going to Coachella long enough to recall the early days of traditional paper tickets, which required the promoters to prohibit ins and outs. Other vendors included companies with wristband technology, using RFID ( Radio-Frequency Identification) to monitor attendees. Ever since seeing a spectacular fireworks finale at a Rolling Stones concert in the 1970s, I realize the goal of a bigger bang remains elusive. “Imagine I am a bazillionnaire living in Singapore and my daughter is turning 16…” No luck. Despite my gentle prodding, I was unable to get any sense of cost to deliver. With a tag line ‘shooting stars on demand’ the company is certainly ambitious. Customers, for an undisclosed amount, can schedule a meteor shower during a 30 minute window almost anywhere in the world.
Founded by a Japanese physicist, the company will be launching a satellite in the next year or so. The most out-of-this-world exhibitor was Sky Canvas. The recent conference in Las Vegas covered all aspects of a rapidly expanding business sector. The ubiquity of music festivals, the growth of eSports and the realization that consumers increasingly value experiential activities were the underlying themes (and raisons d’etre) at XLIVE 2016.
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